Custom Awards was founded in the early 70’s by a Rockville Centre resident, Sam Macelli, who began making plaques in his garage as a hobby. After a neighbors complaint, the business was moved to its current location at 145 N. Park Avenue, Rockville Centre. After nearly 10 years, it was sold to a New York City Fireman, George DeRoth, who kept the store for nearly 20 before selling it to 3 Nassau County detectives, George Geyer, Lenny Miller and Bernie Havern. 

They had planned on working part-time together until the business became so busy that they all decided to retire to devote more time to Custom Awards. They owned the business for over 20 years increasing the number of customers including additional Fire Departments, Police Departments, local governments, area businesses, sporting organizations, unions and civic organizations to name just a few. This increase in clientele eventually led to the shop taking over the adjoining storefront which became the new showroom. Sadly, Bernie died in 2012 just prior to the purchase by the current owner Brian Scott. We have now moved to our NEW location at 135 N. Park Avenue, corner of Grand Avenue.